Pay-per-view watchers © A Frame Forward Photography
Licensed under CC BY-SA 3.0 US
At pay-per-view events, we offer people one dollar to watch a five-minute excerpt of the documentary What Cody Saw (embedded below). If you haven’t seen this video, please take the time to watch it and then share it with your friends.
This form of outreach is a powerful way to reach people who aren’t yet familiar with the ways animals are treated on factory farms. After seeing this video, many people reconsider how they think about farmed animals and then begin to make more compassionate food choices.
We offer pay-per-view at throughout the school year at the University of Minnesota and at other community events, including the Twin Cities Pride Festival, the May Day Festival, and Twin Cities Veg Fest.
We get a variety of reactions from those who see the video. Here are a few examples:
- A university student who was carrying his lunch with him when he saw the video said that seeing the video made him want to throw away his lunch.
- A university student who watched the video was so moved by what she saw that she returned later with a friend so that her friend could watch too.
- Someone who watched the video at one of our previous events stopped by to thank us for showing it to him. He said he’d been moving towards a vegan diet ever since he saw the video.
Volunteers for these events find it very rewarding. One volunteer reports, “I love helping with pay-per-view. It feels like the most effective way of advocating for animals.” For more information on how to run a table, see our Guide to Effective Tabling.