March 22, 2024

Over the next three years, with your help, we can improve the lives of Minnesota’s animals and human communities.

Here are our goals:

• Invite one million Minnesotans to take action for animals by 2026
  • Expand opportunities to sample and learn the benefits of vegan food
  • Engage people with social media actions
  • Include policy work
• Enhance partnerships and collaborations for the well-being of all in Minnesota
  • Partner with health groups, environmental justice groups, and animal advocacy groups
  • Focus on increasing the amount of plant-based food served in schools, making vegan options the default choice in some other settings, increasing food accessibility, and decreasing food waste
  • Act with an anti-racist, pro-equity and inclusion approach
• Expand appealing, effective entryways to animal advocacy and plant-based eating
  • Focus on increased participation by vendors and attendees in Twin Cities Veg Fest and the Vegan Chef Challenge 
  • Grow youth-focused programming
  • Empower volunteers of all ages

These goals were developed based on feedback from our volunteers, donors, event attendees, and newsletter subscribers–the thousands of people we engage with each year to make a difference for animals. The following shares key details on each goal.

Invite one million Minnesotans to take action for animals by 2026

We are scaling up our efforts to engage Minnesotans in making a difference for farmed animals. Our policy work continues to grow in 2024 with our participation in the Minnesotans Against Cruelty to Farmed Animals Coalition, which we helped form. Through petitions, postcards, and social media outreach, we will invite one million Minnesotans to take action for animals by 2026. This will represent a sea change in the visibility of animal issues, and get hundreds of thousands of new supporters involved with our work.Enhance partnerships and collaborations for the well-being of all in Minnesota

We are building partnerships to benefit the well being of both animals and human communities. Examples include the coalition referenced above, and our work supporting Black, Indigenous, and People of the Global Majority owned businesses who are working to improve the health and well being of their communities through plant-based eating and increased food accessibility.Expand appealing, effective entryways to animal advocacy and plant-based eating

Both of the aforementioned efforts dovetail with our work to expand appealing, effective entryways to animal advocacy and plant-based eating.  We are focusing on continuing to grow participation in Twin Cities Veg Fest and the Twin Cities Vegan Chef Challenge. We are also expanding volunteer opportunities and we’d love for you to be involved with them.  

Together, we’ll make huge strides for the well being of all Minnesotans–human and nonhuman!

For a copy of our strategic goal document please go to this link (link coming soon).