September 20, 2023
This August, as part of the Twin Cities Vegan Chef Challenge, nineteen local restaurants competed to make the best new vegan dish in the Cities. For a month, they added a new vegan dish to their menus, and diners at the restaurant tried it and cast their votes. Over a thousand diners, of varying diets, participated in trying and giving feedback on new dishes.
Social media posts about the dishes, including both restaurant offerings and facts about the benefits of vegan eating, reached over 20k Minnesotans, and media coverage further extended the challenge’s reach.
Restaurants, offering a variety of cuisines, and ranging from vegan restaurants to those with no vegan entrees, experimented with new dishes and benefited from new publicity and detailed diner feedback. Winners were determined based on restaurant ratings as well as other diner feedback on the dishes.